Girl band KATSEYE have been unveiled as the latest global partners for Laneige, starring in the beauty brand's new JuicePop Box Lip Tint campaign.
A spokesperson for the brand commented 'Sensoriality has always been central to Laneige... With JuicePop Box Lip Tint, we're expanding that storytelling through music... Teaming up with KATSEYE, a globally connected, diverse and vibrant K‑pop‑inspired group, brings this launch to life in an authentic and electric way. Each member embodies creativity, confidence and their own unique vibe'.